Advanced Typography / Task 3: Type Expression & Application

08.06.2025 -  (Week  09 -  Week 14)
Diane Sani Alexander Wan / 0378712 
Information Design / Bachelor of Design (Hons) in Creative Media 
Task 3 / Exercises: Type Expression & Application
TABLE OF CONTENT

1. LECTURES



2. INSTRUCTIONS


TASK 3 - Type Expression and Application (30%) 
Timeframe: Week 08 - Week 12 (Deadline Week 13) 


3. EXERCISES 

TASK 3 - PROPOSAL

We were tasked to do create a font based on these three options:
  • Create a font that is intended to solve a larger problem/ part of a solution in the area of your interest. 
  • Explore existing letterforms in an area of interest.
  • Experimental design.
WORK IN PROGRESS

The task was to create a presentation proposal for 3 ideas from the options given. The ideas shown were psych hand lettering which was to explore more into the Greek lettering and apply it to the modern world in music posters. Then second idea was an expansion of an existing typeface, so I picked the the one I did in task 2, because I feel like it can be explored further and make it better. Then lastly is the implementing the Iban Pua kumbu textile onto modular typefaces. 


Figure 3.1

I decided to go with the expansion, because there is still a lot more to explore on. The theme for this is related to speed so I decided to use the Formula 1 font 'Torque F1' as reference for the expansion idea. 

Figure 3.2 

I sketched the letterforms out first on Procreate, and find different ways I can make it work. This is all the uppercase letterforms. 

Figure 3.3 






4. FEEDBACK



5. REFLECTION 



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